{"id":37606,"date":"2026-10-09T22:17:24","date_gmt":"2026-10-09T20:17:24","guid":{"rendered":"https:\/\/bcult.ch\/datenschutzerklaerung-zu-cookies\/"},"modified":"2026-10-09T23:14:59","modified_gmt":"2026-10-09T21:14:59","slug":"datenschutzerklaerung-zu-cookies","status":"publish","type":"page","link":"https:\/\/bcult.ch\/de\/datenschutzerklaerung-zu-cookies\/","title":{"rendered":"Datenschutzerkl\u00e4rung zu Cookies"},"content":{"rendered":"

Auf dieser Seite finden Sie umfassende Informationen dar\u00fcber, wie wir Cookies auf unserer Website einsetzen, um Ihr Nutzererlebnis zu optimieren, die Leistung der Website zu verbessern und personalisierte Inhalte bereitzustellen. Cookies sind kleine Textdateien, die beim Besuch unserer Website auf Ihrem Ger\u00e4t gespeichert werden. Sie helfen uns zu verstehen, wie Besucher mit unserer Website interagieren, und erm\u00f6glichen es uns, ein reibungsloseres und effizienteres Nutzererlebnis zu bieten. In der folgenden Tabelle finden Sie detaillierte Informationen zu den einzelnen von uns verwendeten Cookie-Arten, deren Zweck sowie zur Speicherdauer auf Ihrem Endger\u00e4t. Wir verpflichten uns, Ihre Privatsph\u00e4re zu respektieren und Transparenz hinsichtlich der Daten zu gew\u00e4hrleisten, die wir \u00fcber Cookies erheben. Weitere Informationen dar\u00fcber, wie wir mit Ihren personenbezogenen Daten umgehen, entnehmen Sie bitte unserer Datenschutzerkl\u00e4rung.<\/a> <\/p>

Essential<\/h2>

Essential cookies enable basic functions and are necessary for the proper function of the website.<\/p>
Name<\/th>Description<\/th>Duration<\/th><\/tr><\/thead>
wpconsent_preferences<\/td>This cookie is used to store the user's cookie consent preferences.<\/td>30 days<\/td><\/tr><\/tbody><\/table>

Login<\/h3>

These cookies are used for managing login functionality on this website.<\/p>
Name<\/th>Description<\/th>Duration<\/th><\/tr><\/thead>
wordpress_logged_in<\/td>Used to store logged-in users.<\/td>Persistent<\/td><\/tr>
wordpress_sec<\/td>Used to track the user across multiple sessions.<\/td>15 days<\/td><\/tr>
wordpress_test_cookie<\/td>Used to determine if cookies are enabled.<\/td>Session<\/td><\/tr><\/tbody><\/table>

Statistics<\/h2>

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.<\/p>

Google Analytics<\/h3>

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.<\/p>Learn more<\/a>
Name<\/th>Description<\/th>Duration<\/th><\/tr><\/thead>
_gac_<\/td>Contains information related to marketing campaigns of the user. These are shared with Google AdWords \/ Google Ads when the Google Ads and Google Analytics accounts are linked together.<\/td>90 days<\/td><\/tr>
__utma<\/td>ID used to identify users and sessions<\/td>2 years after last activity<\/td><\/tr>
__utmt<\/td>Used to monitor number of Google Analytics server requests<\/td>10 minutes<\/td><\/tr>
__utmb<\/td>Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.<\/td>30 minutes after last activity<\/td><\/tr>
__utmc<\/td>Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.<\/td>End of session (browser)<\/td><\/tr>
__utmz<\/td>Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server<\/td>6 months after last activity<\/td><\/tr>
__utmv<\/td>Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.<\/td>2 years after last activity<\/td><\/tr>
__utmx<\/td>Used to determine whether a user is included in an A \/ B or Multivariate test.<\/td>18 months<\/td><\/tr>
_ga<\/td>ID used to identify users<\/td>2 years<\/td><\/tr>
_gali<\/td>Used by Google Analytics to determine which links on a page are being clicked<\/td>30 seconds<\/td><\/tr>
_ga_<\/td>ID used to identify users<\/td>2 years<\/td><\/tr>
_gid<\/td>ID used to identify users for 24 hours after last activity<\/td>24 hours<\/td><\/tr>
_gat<\/td>Used to monitor number of Google Analytics server requests when using Google Tag Manager<\/td>1 minute<\/td><\/tr><\/tbody><\/table>

WooCommerce Sourcebuster<\/h3>

SourceBuster is used by WooCommerce for order attribution based on user source.<\/p>
Name<\/th>Description<\/th>Duration<\/th><\/tr><\/thead>
sbjs_session<\/td>The number of page views in this session and the current page path<\/td>30 minutes<\/td><\/tr>
sbjs_udata<\/td>Information about the visitor\u2019s user agent, such as IP, the browser, and the device type<\/td>session<\/td><\/tr>
sbjs_first<\/td>Traffic origin information for the visitor\u2019s first visit to your store (only applicable if the visitor returns before the session expires)<\/td>session<\/td><\/tr>
sbjs_current<\/td>Traffic origin information for the visitor\u2019s current visit to your store<\/td>session<\/td><\/tr>
sbjs_first_add<\/td>Timestamp, referring URL, and entry page for your visitor\u2019s first visit to your store (only applicable if the visitor returns before the session expires)<\/td>session<\/td><\/tr>
sbjs_current_add<\/td>Timestamp, referring URL, and entry page for your visitor\u2019s current visit to your store<\/td>session<\/td><\/tr>
sbjs_migrations<\/td>Technical data to help with migrations between different versions of the tracking feature<\/td>session<\/td><\/tr><\/tbody><\/table><\/div>\n","protected":false},"excerpt":{"rendered":"

Auf dieser Seite finden Sie umfassende Informationen dar\u00fcber, wie wir Cookies auf unserer Website einsetzen, um Ihr Nutzererlebnis zu optimieren,<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-37606","page","type-page","status-publish","hentry"],"yoast_head":"\nDatenschutzerkl\u00e4rung zu Cookies - bCult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcult.ch\/de\/datenschutzerklaerung-zu-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datenschutzerkl\u00e4rung zu Cookies - bCult\" \/>\n<meta property=\"og:description\" content=\"Auf dieser Seite finden Sie umfassende Informationen dar\u00fcber, wie wir Cookies auf unserer Website einsetzen, um Ihr Nutzererlebnis zu optimieren,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcult.ch\/de\/datenschutzerklaerung-zu-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"bCult\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T21:14:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bcult.ch\\\/de\\\/datenschutzerklaerung-zu-cookies\\\/\",\"url\":\"https:\\\/\\\/bcult.ch\\\/de\\\/datenschutzerklaerung-zu-cookies\\\/\",\"name\":\"Datenschutzerkl\u00e4rung zu Cookies - 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